About us

Twenty-five years on, we still believe the best ideas are the ones people can hold onto.

Four professionals in a modern office setting, seated around a conference table and engaged in conversation.

Our story

It started with a simple idea and the belief that small things create ripples.

Tangibility began in 2001, when Perth brothers Nathan and Jared set out to reimagine what branded merchandise could achieve. Creating something tangible that people could hold was a way to tell a story and create real connection. Since then, our work has evolved to encompass strategy, communications, brand and government relations, grounded in the same belief: good communication has the power to change perceptions and shape outcomes.

Meet the team you'll connect with

Volunteers in orange shirts assemble merchandise at tables in a warehouse.

Our impact

Using our platform for good

Doing good isn’t a side project. It’s reflected in the commitments we hold ourselves to across our supply chain, our community and our team.

Avenues for change

Five commitments we keep

Reducing our environmental footprint

Quality products shouldn’t go to waste. We donate branded and unbranded products to Good360, supporting schools, charities and families while keeping quality items out of landfill.

Building an ethical supply chain

Every product has a supply chain behind it. We work with our suppliers to uphold recognised labour standards and ensure ethical sourcing from raw materials to finished products.

Supporting First Nations artists

Artists deserve to be treated fairly. As signatories to the Indigenous Art Code, First Nations artists we work with are engaged fairly, paid properly and credited for the work they create.

Investing in education

Education creates opportunity. Through The Smith Family’s Learning for Life program, we sponsor a young Australian’s education, covering school essentials, mentoring and opportunities that help make staying in school possible.

Giving back through volunteering

Supporting our community goes beyond the workplace. We provide paid volunteer leave so our team can contribute their time and skills to the causes they care about most.

A clear plastic storage bin filled with various branded merchandise items on an orange background.

Woman carrying two large orange rolls of fabric through a warehouse with shelves of materials.

Aerial view of a sandy beach with red cliffs and green vegetation meeting the turquoise ocean.

A teacher and student study together at a table with books and a calculator.

A group of volunteers in orange shirts, some wearing shirts that say "VOLUNTEER", gather in a warehouse setting.

We believe momentum starts with curiosity. By listening first and asking thoughtful questions, we uncover insights that move conversations forward and turn ideas into action.

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How we work

Strategic but practical. Curious but focused.

Always mindful of your time, your scope and the outcomes that matter to you. The best work comes from genuine partnership. We take the time to understand the bigger picture, bringing together insight, experience and practical thinking to find the right path forward. From first conversation to final delivery, every brief receives the same care and attention.

See how we work

Keep the conversation going

Our story is only part of the picture

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Our services

Strategy, brand, merchandise and government relations. One team runs the lot, so nothing gets lost between them.

Learn more

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Meet our advisors

Progress happens when the right people come together.

Learn more