It should come as no surprise that we love to do things differently! Our Tangibility umbrellas show how considering your audience and making a slight tweak to a classic design can make a huge impact.
What sets our umbrellas apart? They’re inverted!
Unlike traditional umbrellas, they open in the opposite direction. But why? Have you ever tried squeezing into a car while juggling a dripping umbrella in the rain? If so, you know the struggle of contorting your arm high enough to close it without getting soaked.
Our umbrella’s close upwards so there is no need for that arm stretch, and they fold so the wet outer layer ends up inside – simple as that!