Our new icon: who we always will be

One of the best features of merchandise is how it can create a conversation. For us, people and conversations are at the heart of everything we do, because we believe a simple conversation can lead to the extraordinary. 

Merchandise provides a bridge between a brand and their story. We don’t just see products as physical objects; we see them as opportunities to create a conversation and communicate with your audience in a meaningful and tangible way, that lasts. 

This led us to deconstruct our brandmark to create a visual element that captures our focus on conversations. We used the shape of the tips of the ‘a’, ‘g’ and ‘y’ in the Tangibility brandmark to create the perfect icon. Rotate two of them and you have the symbol that represents the opening of a conversation.

It complements our iconic Tangibility brandmark and visually communicates who we are, what we do, and how we operate. It is a part of Tangibility, It’s who we are and who we always will be.