So, you’ve decided to invest in branded merchandise – excellent choice! But now, the big question: How do you pick the right merchandise for your brand? We’ve got you covered, here are ten considerations to kickstart your decision-making process.
- Know your audience
Understand your audience’s demographics, interests, and needs. Whether they’re tech-savvy millennials, busy professionals, or outdoor enthusiasts, your merchandise needs to resonate with your audience. - Align with your brand
Your merchandise is an extension of your brand, so it should seamlessly fit your identity. Whether you’re all about elegance, innovation, or quirkiness, make sure your merchandise reflects your brand’s personality and values. - Prioritise practicality
Think about how your merchandise can make your audience’s life easier. Items like reusable shopping bags, tech accessories, or stationery often find a permanent place in people’s daily routines. - Think long term
While event-specific merchandise is great, opt for items with longevity. Choose merchandise that people will want to keep and use well after the event, ensuring your brand stays top-of-mind while being environmentally responsible. - Quality over quantity
High-quality merchandise is a must. It reflects positively on your brand and ensures your products withstand the test of time, increasing brand visibility. - Be creative
Don’t shy away from creativity. Unique, eye-catching merchandise leaves a memorable impression. Consider custom designs or innovative products that stand out. - Eco-friendly options
Sustainability is a growing concern. Explore eco-friendly promotional merchandise options. Recycled materials, organic fabrics, and reusable items not only align with sustainability goals but also resonate with eco-conscious consumers. - Keep your messaging on brand
Consistency is key. Ensure your branding and messaging remains consistent across all merchandise. The goal is to reinforce your brand identity and message. - Consider distribution
Think about how you’ll distribute the merchandise. Whether it’s on employees’ desks in an office or handed out at outdoor events, ensure your merchandise suits the climate and recipients’ transportation needs. - Let us help
We understand that selecting the right merchandise can be a daunting task. Your time is important. You’re welcome to call or email with a short brief and we’ll do the thinking for you and provide guidance to ensure your branded merchandise has significant impact.
Choosing the perfect promotional merchandise is a thoughtful process. To get people talking about your brand requires thought and planning. But together we can do it. Let’s start a conversation so we can get people having conversations about your brand!