Stock vs custom can be confusing – all our merchandise is customised, right? Let us explain some of the differences…
Stock Merchandise
Stock items are manufactured offshore, warehoused here in Australia and can be branded post manufacture. As a result of branding post manufacture, there are some limitations to the customisation and branding possibilities. Think colours, styles etc. That said, there is still plenty of opportunity to turn stock items into a communications tool and something to get excited about. Comms cards, belly bands, sleeves and swing tags are some of the many additional options we create to turn an average piece into a masterpiece that educates, engages, communications and creates conversations.
Good points
- Has lower minimum order quantities.
- It’s readily available within quick timeframes.
- Stock ranges aren’t what they used to be, there are more options and styles available than ever.
Less good points
- Branding methods and print areas can be limited.
- Need a perfectly matched product colour or design – stock may not be for you.
- Stock merchandise isn’t one-of-a kind – you may see similar products elsewhere.
Custom Merchandise
Custom merchandise refers to uniquely designed, one-of-a-kind products. With custom the opportunities are almost unlimited – think perfectly matched PMS colour, unique shapes and brandmarks moulded into the product design.
Good points
- Shapes, styles, colours, almost anything is possible.
- Can be designed to fit perfectly with the brand image, values, and messaging.
- Has the ability to make an impression with a unique design, never seen before.
Less good points
- With longer wait times, you can likely expect a 3-month turnaround.
- Higher minimum order quantities.
Still don’t understand which option would be best for your brand? Let’s chat!