In the world of trade shows and conferences, standing out, being noticed and engaging people is no easy feat. Here are a few ways we use merchandise to create a conversation and engage an audience.
- Run a competition
Nothing sparks interest like friendly competition. Use your merchandise as both prizes and incentives to generate interest. A little competition will not only draw attention but encourage attendees to engage in friendly banter, making your booth a hub of activity and conversation. - Appeal to the tastebuds
Trade shows and conferences can be long days- we get it! Edible merchandise, like cookies or confectionary is a great way to draw people in and increase foot traffic around your booth. As they savour your treats use the opportunity to introduce them to your brand. - Create collectables and pairing
Attract visitors strategically by offering part of a collectible item or promising the other half at your booth. It could be anything from coffee cups with a free coffee offer or a single sock with the matching one waiting at your stand. - Interactive games
Giant Jenga, fidget activities or virtual reality experiences not only make your booth more exciting but also encourage visitors to stay and interact. - Ask questions
Encourage conversations by asking thought-provoking questions. Go beyond verbal inquiries and consider merchandise like conversation cards, branded apparel or eye-catching banners to create interest. - Be Strategic
Useful merchandise done well can incorporate and communicate key messaging that your audience will engage with on an ongoing basis. Strategic merchandise is so powerful as it can shift the narrative, educate and engage people – and they choose to take it with them!
Creative merchandise can do more than just attract attention; it can serve as a catalyst for meaningful interactions. Share your event objectives with us, and we’ll collaborate to create tailored and creative ideas that will ensure your booth shines at your next trade show or conference.