It Is Always Better to Give

If you've ever been given a promotional item, you know how much pleasure people experience when receiving an unexpected gift. This is the theory behind promotional marketing. When you let your customers know you appreciate their business, your company benefits in many different ways. Many people feel 'in debt' to the giver and are compelled to thank them by being loyal. Now that's the result you want - loyal clients who seek your support, your advice and your products!
Tangible Advertising in a Digital World

When your brand ends up in their hands and a part of their everyday life, you’ve successfully busted through the clutter and made a connection that lasts the test of time. When you consider that, why wouldn’t you choose the one advertising medium that engages the senses and triggers a Thank You!
Make Your Brand Part of Their Lifestyle

Promotional merchandise will allow you to reach your target audience in locations and ways that no other advertising medium can. The product allows you to match your brand with your customer’s lifestyle, so as your brand moves with them through their lifestyle, impressions grow exponentially.
Research has highlighted 82% of Australians believe that ‘usefulness’ is the primary reason why people keep
promotional products for approximately six months or even longer. (learn more)
Increase Your Exposure and the Cost per Impression Reduces:

Research has shown that the cost per impression of promotional products is quite low when compared to other advertising and media. Cost Per Impression is the price you pay for each person who is exposed to your marketing message. Unlike any other media, promotional products tend to stay around to be viewed again and again. It is this continual, repetitive exposure that reduces the products cost per impression each time it is seen or used.
Stay Top of Mind with Useful Merchandise

Promotional products offer brand recognition for your products and services. When you give someone a useful gift such as a bag or coffee mug you increase the odds that they will use it every day. For many consumer products the only difference between the most popular items, and every other brand, is name recognition. In this competitive market it's crucial to keep your brand at the front of your client's mind.

Why Do Branded Products Make Good Corporate Gifts?

There is a tremendous trophy value behind giving a top performer or valued client an item they have dreamed of owning! Cash rewards do not have the same long-term effect, offering only a fleeting memory of the giver before it is used to pay household bills, put petrol in the car or buy groceries! But a gift is tangible. A gift is permanent and the perceived value is higher.
But, how effective is it?

90% of the respondents can recall the advertiser’s name on the product they received in the last 12 months.

In comparison, 80% of participants answered yes to reading a newspaper or magazine in the past week but only 53.5% of them could recall the name of just one single advertiser.

Enough said.
 
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