Merchandise has the power to really connect with your audience: Personally and tangibly.
Strategically used, promotional merchandise will not only enhance your digital campaign, but independent research shows it to be one of the most highly effective forms of communicating, engaging and influencing purchasing behaviours.
At Tangibility we are always exploring ways to communicate differently, be it for a bit of a laugh or to share your important brand values.
So, if you want to really connect with your audience or make a connection more meaningful than just a mouse click, merchandise is the solution.
Promotional merchandise will position your brand into their lifestyle and keep it there.
The Australian Association of National Advertisers (AANA) has released the latest episode of Marketing Dividends featuring Dr Byron Sharp, director of the Ehrenberg-Bass Institute at the University of South Australia Business School.
In the episode, Sharp discusses the science behind how brands grow and asserts that we are seeing the beginnings of a re-evaluation of the role and effectiveness of digital advertising. […]
Let’s face it, we are all a little vain. We love to see our name in print and we usually don’t part with things that mark our individuality and appeal to our sense of self-worth. Look around you – at the walls, on your desk, in your home. Do you see any awards, plaques, desk accessories, etc., bearing your name? Do you value them? […]