The Australian Association of National Advertisers (AANA) has released the latest episode of Marketing Dividends featuring Dr Byron Sharp, director of the Ehrenberg-Bass Institute at the University of South Australia Business School.
In the episode, Sharp discusses the science behind how brands grow and asserts that we are seeing the beginnings of a re-evaluation of the role and effectiveness of digital advertising. […]
Let’s face it, we are all a little vain. We love to see our name in print and we usually don’t part with things that mark our individuality and appeal to our sense of self-worth. Look around you – at the walls, on your desk, in your home. Do you see any awards, plaques, desk accessories, etc., bearing your name? Do you value them? […]