AANA: The Science Behind How Brands Grow

04 May

The Australian Association of National Advertisers (AANA) has released the latest episode of Marketing Dividends featuring Dr Byron Sharp, director of the Ehrenberg-Bass Institute at the University of South Australia Business School.

In the episode, Sharp discusses the science behind how brands grow and asserts that we are seeing the beginnings of a re-evaluation of the role and effectiveness of digital advertising. […]

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Personalised Products

15 Aug
Personalized products

Let’s face it, we are all a little vain. We love to see our name in print and we usually don’t part with things that mark our individuality and appeal to our sense of self-worth. Look around you – at the walls, on your desk, in your home. Do you see any awards, plaques, desk accessories, etc., bearing your name? Do you value them? […]

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