Let’s face it, we are all a little vain. We love to see our name in print and we usually don’t part with things that mark our individuality and appeal to our sense of self-worth. Look around you – at the walls, on your desk, in your home. Do you see any awards, plaques, desk accessories, etc., bearing your name? Do you value them?
Personalised products appeal to the ego and can help you forge closer relationships with your clients, not to mention the products themselves have dramatically evolved from a simple engraved name on a pen to anything, anytime, anywhere. Personalisation is a significant advantage in the market today with many companies realising its amazing power to reach people. Once, only royalty or the very rich owned personalised items, now anyone can.
Today’s technology has made it possible for personalisation to be done easier and faster, complete with name, photo, message or designer logo.
When a product is personalised, it amplifies the message you’re trying to deliver. It may be a thank you, a gesture of appreciation or a sign that you recognise the recipient for who they are and how they have helped your business.
When you personalise, you individualise, therefore, you need to know who your individual customers or employees are. Without the people a part of it, it’s useless.
So, get personal!