Cultural Etiquette

Having seen the benefits that arise from giving gifts, when choosing a specific gift, it's important to consider cultural differences in your target audience.  A gift that is highly suitable to one culture, may unintentionally cause offence to another group.  Understanding gift giving and the etiquette surrounding it will greatly improve your relationships with colleagues, clients or customers of other cultures.

Some basic guidelines are noted in the linked article below. 

Cultural etiquette